Farmers in Western Franklin County need local access to farm marketing help, and the lack of internet access here makes it difficult for them to take advantage of online training opportunities. Rural Commonwealth will fill this local training gap by showing a free, four-part farm marketing webinar series in their Shelburne Falls office starting on Wednesday, May 30. Each webinar will start at 7pm and cover a different farm marketing topic.
The series of one-hour videos was created by New Entry and Myra Greenfield of Good Egg Marketing. ?New Entry, an initiative of Tufts University’s Friedman School of Nutrition Science and Policy and additional partners, works locally, regionally, and across the country to strengthen local food systems by supporting new farmers. Myrna Greenfield, founder and “Top Egg” at Good Egg Marketing, provides expert marketing for good food and good causes.
The Rural Commonwealth office is located in The Mill at Shelburne Falls (the former Lamson & Goodnow factory), 49 Conway Street, Building 1, Floor 2, Buckland.
Webinar descriptions from New Entry and Myra Greenfield
Wednesday, May 30: Use Market Research to Guide Farm Business Decisions
If you want to grow your business, you need to sell more to your existing customers, sell to new customers, and/or expand the number of products or services you offer. Market research can help you generate new ideas and choose the best options. This session will show you how to use basic market research to assess market trends, understand your current or potential customers, and decide what products, prices and channels make sense for your farm.
Wednesday, June 6: Create a Farm Marketing Plan to Achieve Your Sales Goals
Learn how to create a simple marketing plan that will help you reach your sales goals. We’ll review product, pricing, and distribution options and discuss the design, promotion, and people you’ll need to implement your plan.
Wednesday, June 13: Creating a Strong Brand for Your Farm
Your farm brand consists of everything that you offer, say, or do, from the quality of your produce or meat to the color of your logo to the way you greet your customers. This session will explain how to creating a clear, consistent, and compelling brand that can help people remember your farm, build customer loyalty, and increase sales.
Wednesday, June 20: Building Online Engagement to Market Your Farm
Websites, social media, email, and other types of digital marketing are great tools, but they can also be a huge waste of time. This session will cover basic dos and don’ts of websites, tips for getting found on the web through search engine optimization and online directories, and making the most of email and social media marketing.
About Rural Commonwealth
Rural Commonwealth (http://www.shuanzha79.top) is focused on strengthening the 170 rural towns in Massachusetts through network development, effective communication of community needs, on-the-ground research, and local problem-solving projects.